DVNT. | Media Intelligence Platform

Total ad spend

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Paid ROAS

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Website revenue · GA4

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Website sessions · GA4

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Key events · GA4

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Connected channels

Performance Trend

Reported spend and GA4 revenue in their source currencies

Compare

Paid

Other GA4

Budget & Channel Returns

Spend %

Revenue %

ROAS (right axis)

Attention Value (overlay)

Channel Performance

All Channels — Current Period

Channel	Budget %	Reported ROAS	Modelled ROAS	CPA	Status

Audience and channel analysis

Allocation comparison uses observed spend alongside DVNT’s configured framework. It is a planning input, not a causal or misattribution finding, until a client-specific attribution baseline is connected.

Paid channels reporting

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Waiting for live paid-platform data

Meta campaign review priorities

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No live allocation gap calculated

Unresolved paid GA4 sessions

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No live allocation gap calculated

Allocation difference vs. DVNT framework

Positive means more live allocation than the framework. Negative means less. This is not misattribution.

Live allocation vs. framework allocation

Points on the diagonal align with the framework. Distance from the line is an allocation difference, not a causal conclusion.

Audience media use · Published UK research

Population research, not directly observed customer behaviour or advertising reach.

Connect a paid channel to start

Connect a paid account to see spend, returns and actions for this client.

Channel optimisation is waiting for verified data

Connect a paid platform and verified analytics data before DVNT displays channel performance, allocation, tracking health, or account-specific tactical actions. No assumed channel status or spend is shown here.

The DVNT strategy frameworks remain available to the live recommendation engine once those inputs exist.

Connection Health

Ad Platform Connections

Connect your client’s advertising accounts.

0 Connected

Analytics & Attribution Source

Website traffic, purchases and key events.

Checking connection

Google Analytics 4

Connection status not yet checked

Sessions and key events by channel group

Reported revenue by channel group

Conversion-path reporting is not connected

GA4 attribution-model data is not connected

Audience-overlap data is not connected

Adobe Analytics

Planned connector · Not implemented

No Adobe reports are imported into DVNT.

Connection and reporting need implementation before use.

Do not provide Adobe credentials yet.

Segment / Rudderstack

Planned connector · Not implemented

No Segment or Rudderstack events are imported into DVNT.

No event endpoint or identity-resolution service is available.

Do not provide write keys or forward events yet.

Website Log File Ingestion

Server-log ingestion is not implemented. No log data currently contributes to reporting or recommendations.

Not Configured

Planned capability: Server logs could provide another source of traffic evidence. Upload, parsing, bot filtering and streaming are not deployed in this application. No traffic-loss percentage is inferred for your website.

Manual Log Upload

Apache · Nginx · IIS · Cloudflare · Fastly

Manual log upload and parsing are not implemented. The formats below are potential future options, not supported imports.

.log .gz .zip Combined Log Format W3C Extended

Log-file upload is not available yet

Log Streaming

Webhook · S3 Bucket · SFTP · Syslog

Log streaming is not implemented. Do not send website logs to DVNT until a secure, tested ingestion service has been configured.

AWS S3 Webhook SFTP Syslog

S3 Bucket Path or Webhook URL

No streaming endpoint configured.
Connection instructions will appear when this capability is available.

Sync Log

Latest successful sync per source

Source Sync Status

Source	Tier	Auth Method	Last Sync	Records	Status	Action

1 Client Profile

2 Analytics Source

3 Google

4 Paid Social

5 CTV & Other

6 Review & Launch

Client Profile

Set up the client account and KPI targets. Optional audience details are saved once and reused. Industry alone does not establish who the customers are.

Client Name *

Industry Vertical

Monthly Budget Range

Audience market · optional

Agreed audience age · optional

Gender focus · brief only

Leave these blank if unknown. Where GA4 provides sufficient unthresholded demographics, we can use a labelled website-visitor proxy. Otherwise research remains general UK context, not a claim about this client's customers. Gender is saved as briefing context; the current source cannot match it.

Primary KPI

ROAS Target

Commercial definitions · optional, saved once

Confirm outcome tracking, value definitions and conversion delay with the client. Needed for campaign-efficiency checks and revenue forecasts. Leave unknown fields blank; onboarding can still be completed.

Website URL

This client has agreed that DVNT may use OpenAI to analyse their aggregate GA4 and advertising figures. Enable automatic AI review plans within DVNT's spending limit. Customer-level records and client names are not sent. Leave unticked until agreed; reporting and DVNT rules still work.

Industry is stored as part of client setup. Industry-specific audience profiles are not connected yet, so the dashboard does not make an industry-specific allocation claim.

Analytics Source

GA4 can be connected now or later. Its recorded activity provides a separate comparison with platform reports; it is not proof of incremental sales. Other analytics sources are not implemented.

Recommended

📊

Google Analytics 4

Connect via GA4 Data API using DVNT’s reporting service account. Provides sessions and reported revenue by channel group.

🔷

Adobe Analytics

Not implemented. No Adobe data is imported; do not provide credentials. You can finish onboarding without an analytics connection.

📁

Server Log Files

Not implemented. Log upload, parsing and bot filtering are unavailable. No website logs are collected.

Google Account

Link the client’s Google Ads account using the same DVNT manager-account flow as the Integrations page. This is optional and can be completed later.

🔵 Google Ads Not connected

Google Ads Account ID (format: 123-456-7890)

🔍 Google Search Console Not connected

Search Console does not yet have a live connector in this dashboard, so it is deliberately not marked as connected here.

PMax Auto-Detection: Once connected, DVNT will scan for Performance Max campaigns and prompt you to configure the PMax Splitter before the dashboard launches.

Paid Social

Select the paid social channels this client runs. You can connect multiple simultaneously. All are optional — skipped channels will show as “Not connected” in the dashboard.

🔵

Meta Ads

⚫

TikTok Ads

🔴

Pinterest Ads

🟠

Reddit Ads

🔷

LinkedIn Ads

🟡

Snapchat Ads

⬛

X / Twitter Ads

🔵 Meta Ads Not connected

Use the same read-only DVNT Business Portfolio connection flow as the Integrations page.

⚫ TikTok Ads Not connected

TikTok advertiser ID (optional if the client has one account)

The next step opens TikTok for a one-off, read-only advertiser authorisation. No client password or access token is entered here.

🔴 Pinterest Ads Not connected

Pinterest ad account ID (optional if the client has one account)

The next step opens Pinterest for a one-off, read-only advertiser authorisation. No client password or access token is entered here.

CTV & Other

Connect programmatic, CTV, and emerging channels. Many of these platforms require CSV export rather than API access.

📺

DV360 / CTV

🔴

YouTube (standalone)

🎙️

Podcast Ads

🟢

Spotify / Audio

🟠

Amazon Ads

🖥️

Display / GDN

CTV and podcast platforms typically don't offer API access. Use the CSV Upload option for these channels — export your spend report from the platform and upload it here. The platform will parse it automatically.

Review & Launch

Review your setup before launching the dashboard. You can always add or change connections later from the Integrations tab.

Client Profile

Client Name—

Industry—

Budget Range—

Primary KPI—

Analytics Source

Source Not selected Required

Channel Connections

Data Completeness

Connect your analytics source and at least one ad channel to calculate completeness.